Get discovered in the App Store and Google Play, turn more views into installs, and acquire users who stay. Data-led ASO and full-funnel app marketing from Crayola Digital.
Millions of apps compete for attention, and most users never scroll past the first few search results. A well-built app with a weak store listing, poor keyword targeting and no acquisition plan stays invisible.
Crayola Digital provides app store optimization services and app marketing services that fix this. We help startups, enterprises and product teams increase organic visibility, lift conversion rates and run paid campaigns that bring in users worth keeping. As a mobile app marketing agency with a development background, we understand both how apps are built and how they grow.
App store optimization is the practice of improving an app’s visibility and conversion in app stores such as the Apple App Store and Google Play. It works much like SEO for websites, with two connected goals:
Ranking for the search terms your audience actually uses, so your app appears in search results, category lists and recommendations.
Persuading people who see your listing to download it, using your title, icon, screenshots, video, description and ratings.
Because stores are where most app discovery happens, ASO is often the most cost-effective growth channel. Every organic install you earn is one you don’t pay for.
We offer complete ASO services for iOS and Android, from a one-time audit to an ongoing optimization program.
We review your current listing, rankings, conversion data and competitors to find the biggest opportunities. You get a prioritized action plan covering metadata, creatives, ratings, localization and technical issues.
Keywords decide where you rank. We research the terms your users search, evaluate search volume, relevance and competition, and map them to your title, subtitle, keyword field (iOS) and description (Google Play). We then track rankings and refine continuously as the market shifts.
We craft metadata that balances ranking power with clear messaging, within each store’s character limits and policies. Every element is written to read well for humans and rank well for search.
Your icon, screenshots, preview video and feature graphic are your storefront. We design and test creatives that communicate value in seconds. We also use custom product pages on iOS and custom store listings on Google Play to tailor your listing to different audiences and campaigns, and we run store experiments to prove what converts before rolling it out.
Ratings influence both ranking and conversion. We build in-app rating prompts that ask at the right moment, set up review monitoring, and write response frameworks that address feedback professionally and improve your average rating over time.
Localizing metadata and creatives for new markets can unlock installs in regions where competition is lower. We research local search behavior, adapt messaging culturally and handle translation with ASO in mind.
ASO is never finished. Our monthly retainers include keyword tracking, listing updates, A/B tests and clear reporting on impressions, conversion rate, installs and ranking movement.
ASO brings organic traffic. App marketing builds on it with paid and lifecycle channels so growth doesn’t depend on one source.
We plan, launch and manage app install campaigns on Apple Ads (formerly Apple Search Ads), Google App campaigns, Meta, TikTok and other networks. Our user acquisition services focus on quality, tracking cost per install, cost per acquired customer and downstream value, not just volume.
Ad creative is the biggest lever in paid acquisition. We produce and test short-form video, static and playable concepts, then scale the winners and retire the rest.
You can’t improve what you can’t measure. We configure attribution and analytics tools, define key events and build dashboards so you see which channels, campaigns and creatives drive real results.
Acquiring a user means little if they uninstall within a week. We design onboarding flows, push notifications, in-app messages and email journeys that bring users back and build habits.
A strong launch builds early momentum. We prepare your listing, keywords, creatives, press and campaigns so you start with traction instead of silence.
We use AI to work faster and see patterns that manual analysis misses. Used well, it improves both the speed and the quality of optimization:
Machine learning surfaces relevant, low-competition terms and tracks how rankings respond to changes.
Natural language processing groups thousands of reviews into themes, revealing bugs, feature requests and messaging gaps.
Analysis of top-performing competitor listings and ad creatives guides which concepts to test first.
Historical results help prioritize experiments most likely to lift conversion.
Dashboards update automatically, so our team spends time on strategy instead of spreadsheets.
Our strategists review every AI output. Automation speeds up the work, but judgment and brand voice stay human.
If Crayola Digital built your app, we already know the product and can start optimizing quickly. We also work with apps built by other teams.
We review your listing, analytics and competitors, and agree on targets and priorities.
We build a plan covering keywords, creatives, experiments and channels.
We update metadata, produce creatives, launch tests and set up tracking and campaigns.
We run controlled experiments, learn from the data and scale what works.
You get regular reports and strategy calls with clear next steps.
App store optimization services improve an app’s search visibility and listing conversion in the App Store and Google Play through keyword research, metadata, creative testing, ratings management and ongoing analysis.
Conversion improvements from new creatives can appear within weeks, while keyword ranking gains usually build over two to three months or more. Results depend on competition, category and how much your listing needs.
ASO focuses on organic discovery and conversion inside the stores. App marketing includes paid acquisition, creative advertising, attribution and retention. The two work best together.
Yes. We optimize for the Apple App Store and Google Play, and we account for the different ranking factors and tools on each.
Pricing depends on scope: a one-time audit, a monthly ASO retainer or a full growth program with ad spend management. We provide a custom quote after reviewing your app.
No. Anyone who guarantees specific rankings or install numbers is overpromising, since stores control their own algorithms. We commit to a rigorous process, transparent reporting and continuous improvement.
Yes. We work with apps built by other teams as well as those we develop.
AI speeds up keyword discovery, review analysis, competitor research and reporting, so our team can spend more time on strategy and testing.
We’ll review your listing, keywords and competitors, and show you where the biggest opportunities are, with no obligation.